Monday, May 23, 2016

OUGD602 / PPP / Evaluation

The PPP module has developed my presentation as professional practicioner greatly, it has allowed me to communicate my positioning within the field and put me in great stead for post graduation.

My Brand:

The digital material I use to communicate my practice consists of a blog, website, instagram and a portfolio/cv. The use of social media accounts such as Instagram, Twitter and Tumblr have been identified as efficient tools of connecting with industry professionals and collaborators, adherence to how the brand; me as a practioner, is perceived must be sustained as professional, the social media accounts are not environments for the sharing of personal material.

The need for printed material is void, apart from business cards to use at the end of year show; the use of digital media is the most efficient means of communicating, promoting and documenting my practice.

The curating of material on the blog; www.kieranewalsh.co.uk allows a visitor the ability to see my interest, taste and inspirations as a creative, this communicates a sense of my practice. The mergence of curated material and my own work acts as a tool of promotion, attracting traffic with the sustaining of a visual blog, to my own practice aids in gaining attention.

The use of a consistent handle – kieranewalsh grants continuity and the ability for any interested parties to view different iterations of my digital presence on several platforms. The professional manner of this continuity is reiterated with the email address; mail@kieranewalsh.co.uk.

Design Strategy

The intent of working in the commerce of arts, culture and fashion related industry dictates the need to communicate a ‘taste-level’ – granting a potential employer/collaborator to understand my desired pracice and creative direction as a proffesional. The curation of material would be considerably different if my
practice was, for example branding design, rather the communication of fashion, art and cultural visual matieral.

I believe the communications of my practice are effective in promoting my abilities, specialisms and taste-level as a creative while being presented in a professional, continuous manner.

I believe my investigation and refining of intent as a designer have developed incredibly in the past year. My identification of postgraduate opportunities has created great discussion with peers, tutors and professionals, the subsequent informed opinion grants me confidence in believing my direction into the industry is the right one.


I believe the documenting of my professional practice and the tools to contact employers/collaborators with places me in good stead to successfully achieve professionalism – the existing relationships with several big names within my desired industry reflects, not only my identification of who I am and what I want to be as a creative but my merit to interact professionally - working at DAZED, the offer from TANK and interviews with LAW and MUSHPIT reflect my self initiated involvement and interaction with the professional industry - an attribute of professionalism I am proud of.

No comments:

Post a Comment