First published in 1964 and then again in 2000 with additions, the First things first manifesto is a declaration against mechanical, emotionless methods of advertising that were prosperous at the time.
'In common with a increasing number of the general public, we have reached a saturation point at which the high pitched scream of consumer selling is no more than sheer noise'
My interpretation of the manifesto is that it is a stand against the world of advertising at the time, a sense of mistrust and the bombardment of advertising media has been recognised as, not morally wrong, but morally weak, lacking of enrichment. Advertising is proposed to be used as an aid to an enrichment of life, advertising to promote worthwhile materials and causes; not 'these trivial purposes, which contribute little or nothing to our national prosperity'.
One of two tasks was to create my own manifesto with a partner, my partner was Joe Valentine.
Design is to be a lifestyle and to be fully emerged within it is almost compulsory.
Design as a whole - no boundaries within design.
The history of Graphic Design should be greatly appreciated.
Working with a time plan to structure the work we have to do.
Form has to follow function - Ornamentation cannot impede Communication.
- Expanding on this, I had a discussion with a peer who disagreed, 'what about design that is purely for experimentation', my response was 'Every piece of design has some function, even if it is not in mind while in production, creating something without a brief can still have many functions:
A piece of design to experiment has the function of experimenting, the function is in the production and not the finished piece.
A piece of design can have the function of pleasing
A piece of design can have the function of enriching visual aesthetics within an environment.
A piece of design can have the function of communicating emotion or creating inspiration within an audience.
The form of a design will always follow its function, any design with
The second of our tasks was to create a piece of design abiding by the manifesto that Ian Anderson would want to keep forever.
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