Tuesday, April 14, 2015

OUGD502 PPP / Defining my practice

Aims

To be creatively free.
Never be a Mac Monkey.
To express my ideas without compromise.
Work to live, not live to work.
Not to be restricted by preconceived ideas of ‘good’ design

More than a Graphic Designer.
More than Design.
More than a 9 – 5.
Creativity is a lifestyle.

Sector

Arts, Culture and Fashion.

Design for social change, documentation and improvement.

Commercial position to suit my agenda would be a role in an editorial or digital publishing platform, such as Dazed and Confused or ID Magazine.

Aspirations

After graduating from the course, I plan to complete a master’s degree in Art Direction, as it could result in a quicker route into industry.

Editorial design:
Design for publications and editorial material.

Creative Direction:
Creating, developing and applying ideas into published material through all fields of design.
  
Creative Director for a publishing platform (D&C / ID) or fashion / arts / culture brand (APC / ACNE STUDIOS).

I believe the role of a designer in the future is going to be beyond definable boundaries, a designer will have to be involved in every field of design.

A designer in the future will have to be skilled in all fields of design to prosper.

Manifesto

Design is a tool to be used for social change, documentation and improvement.

Without complying to preconceived ideas of ‘good’ design, I am to create expressive, exciting and experimental work.

Design is to be used to achieve personal goals, such as travel, expression and an enjoyable living.

Creativity should:

-       Not to be restricted by preconceived ideas of ‘good’ design
-       Not to be fetishized; it is to be used as a tool to achieve other goals, such as travel, personal expression and an enjoyable living.
-       Be free, expressive, exciting and experimental.
-       Design for social change, documentation and improvement.

Design has to communicate an idea through interaction with one or all senses

Post Graduation

Study a Masters Degree in Art Direction.

I believe this will be an enjoyable experience while developing the skills and aid in defining an industry position.

I intend to study in London or a European capital because of the greater opportunites and experience.

Ideal Role

Creative/ Art director in the Arts, Culture and Fashion Industry.

Creating, sustaining and being directly involved within a creative team .

Creating my own position within this industry with a saleable product. 

Route

Starting with self initiated publications and collaborations.

Progressing to larger publications such as The City Talking.

With the aim of working with the likes of Dazed and Confused & ID Magazine.

Notes

Interests x Taste level = my practice

A way of thinking creatively cannot be taught,
Skills to apply this creativity can.

Design without justification is to be mocked.

There are bigger problems in the world than the point size of your sub heading on page 23.




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