OUGD502 PPP - Studio Brief 01 - Self Branding outline

Before starting the module I am to reflect on previous reflective practice, OUGD504 Studio Brief 01 was to define my own design process, I believe this to be expressive of my own practice.

My Design Process:

Existing...

Inspirations and Aspirations

Morals

Approach

are kept in mind throughout the project,

Limitations from the brief are to be adhered and considered:

Target Audience

Schedule

Budget

Personal Objectives

Research and consider:

Existing responses

Primary and Secondary research

Materials

Create:

Notes

Brainstorms

Thumbnails

Presentation

Refine:

Feedback and Adjust

Development

Feedback and Adjust

Final

The term 'Finding Clarity' was defined to describe my erratic design process. Finding clarity from the abundance of inspirations, aspirations, thoughts and research in my own mind.

The distortion applied to the type encourages a user to fold and bend the paper to 'Find Clarity'

Creating context before developing my own brand:

Who am I?

Kieran Edward Walsh

LCA Student

English / Northern / Yorkshire / Leeds

What do I do?

I am a graphic designer however I don't like the limitations the title gives, I believe myself as more of a creative. With interests in other subjects such as fashion, photography, product and textiles I'd like to believe I have thoughts and ideas that can work throughout any of these fields therefore the promotion of myself as simply graphic designer is something I would like to avoid while broadening my horizons in any creative industry.

Why do I do what I do?

I believe to be creative is to be free/ interesting/ rebellious/ expressive/ exciting/ worthy of a life.
This is why the creative industries have been attracted to me, I realise the commercial side to the industry which may halt my process in these areas but with the right set up business wise, I can use the creative industry to fund and develop my own practice, which is primarily more important.

What do I want to do?

I want to create a situation in which I am more than comfortable to work on my own projects based upon interests and exploration while still being commercially viable essentially. I'd like to work in a variation of subjects, using design as a tool to accomplish what I believe to be important in life. I understand this broad approach may effect my commercial saleability initially so perhaps an entry level route into the creative industries is the best route to take.